Imaara Mall is known for its bold colors and playful energy, and the Imaara na Wewe campaign was designed to carry that same spirit into a unifying brand experience. We created an identity that was vibrant, artistic, bursting with energy and playful enough to connect with children, yet dynamic and stylish enough to engage adults. Built with flexibility in mind, the campaign identity was crafted to host multiple mini-campaigns under one umbrella, keeping Imaara’s world of color and creativity ever-evolving.